Freeing your content from the web enables you to get more value from the investment you have made in capturing that information, it also enables you to provide a consistent message across multiple communication channels.

Morello stores the content you create separately from the branding and structure of your website and has the concept of 'views' of the content at the core of the product functionality. For example you can create a content item and automatically generate a 'text only', PDA, PDF, 'print this page' and RSS view of that same item, for no additional effort.