Classifying content is vital in delivering a compelling visitor experience, being able to present targeted information, enabling visitors to find relevant pages as quickly as possible and for you to understand what kinds of pages people are reading.

You also want your pages to be found by search engines and once the visitor has found your site, how about matching the content you are displaying with their interests, or offering them similar content to the articles or products that they have been looking at?

All this can be enabled through the flexible metadata functionality within Morello that includes the ability to create keywords and summaries, associate items with a taxonomy or quickly add new fields and drop down boxes to help your authors classify information manually or automatically - all from within the business user friendly Morello application.